Wed, 20 Sept|
What is happening to your customers' customer and why you need to know
Why it is important to understand who your customers' customer is...
Time & Location
20 Sept 2023, 8:00 am – 9:30 am
Velocite Ltd, 54 Gill Street, New Plymouth Central, New Plymouth 4310, New Zealand
About the Event
Velocite Director Shelley Meuli will help you understand:
- how to identify who your key customers are
- the importance of knowing who your customers’ customer are
- the positive financial impacts that aligning your business plan tactics with your understanding of your customers’ customer can have
Guest speaker and marketing expert Sara Corleison from Smokeylemon will cover:
- why it is important to understand who your customers are from a marketing perspective
- how to identify your different customer groups
- what the difference is between marketing and sales
- what a great targeted marketing campaign looks like
- how to track the success of your marketing
There will be time for Q&A with each of the speakers.
A light breakfast will be provided.