What is happening to your customers' customer and why you need to know

Velocite Director Shelley Meuli will help you understand:

• how to identify who your key customers are
• the importance of knowing who your customers’ customer are
• the positive financial impacts that aligning your business plan tactics with your understanding of your customers’ customer can have

Guest speaker and marketing expert Sara Corleison from Smokeylemon will cover:

• why it is important to understand who your customers are from a marketing perspective
• how to identify your different customer groups
• what the difference is between marketing and sales
• what a great targeted marketing campaign looks like
• how to track the success of your marketing

There will be time for Q&A with each of the speakers.

A light breakfast will be provided.   

Cost: Free